Brands Are NOT Creative Anymore! | Weekly Beauty Recap #10

Brands Are NOT Creative Anymore! | Weekly Beauty Recap #10

Brands Are NOT Creative Anymore! | Weekly Beauty Recap #10 Let’s be real… beauty launches in 2025 are feeling more like cash grabs, and less like passionate projects! Where’s the artistry? The storytelling? The thrill of a new release that actually makes you excited to hit “add to cart”? In this week's Beauty Recap, we’re taking a bold stance: the beauty industry is in a creative drought. From skincare to eyeshadow palettes, it’s all starting to feel like a rinse-and-repeat cycle of beige tones, lazy collabs, and "clean girl" aesthetics with zero originality. I'm over it, and I know you are too. 🛑 Here's What I'm Tired Of: -Recycled packaging and uninspired formulas -Launches that feel algorithm-built, not artist-driven -Brands chasing TikTok trends instead of starting them -“Limited editions” that feel anything but special 🎯 If you've ever scrolled past a new drop thinking, “Didn’t I already see this two years ago?” — you’re not imagining things. 👇 Sound off in the comments: Which brand bored you with their last drop? Which ones are still giving creativity and edge? PHOTO CREDIT:  @TrendMood